RED’s hybrid model combines a for-profit tour operator that offers world-class “Conservation Adventures,” with a non-profit organization that provides training, small business incubation and technical assistance in rural communities throughout Mexico.
Their objectives are:
- Develop sustainable economic alternatives in rural and coastal communities in northwestern Mexico
- Support conservation activities and social development
- Promote tourism models in Mexico based on the sustainability principle
Although both share the same objectives, they work with different strategies. In addition, the operation and the administration are carried out separately and autonomously.